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Results 1-10 of 17 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
1998
Using a Product/Service Evaluation Frame- An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems
David R. Fortin
;
Timothy B. Greenlee
1998
Matching Electronic Distribution Channels to Product Characteristics- the Role of Congruence in Consideration Set Formation
Pamela D. Morrison
;
John H. Roberts
1998
Enhancing International Business Relationships- a Focus on Customer Perceptions of Salesperson Role Performance Including Cultural Sensitivity
Katrin R. Harich
;
Douglas W. Labahn
1998
Consumer Behavior and Unresolved Regulatory Issues in Electronic Marketing
Don Lloyd Cook
;
Eloise Coupey
1998
A Longitudinal Study of the Stability of Consumer Expectations of Services
Kenneth E. Clow
;
David L. Kurtz
1998
Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising- Implications for Advertising Tracking
David W . Stewart
;
Girish N. Punj
1998
Marketings Integration with Other Departments
Kenneth B. Kahn
;
John T. Mentzer
1998
Sources of Generalized Versus Issue-Specific Dis/Satisfaction in Service Channels of Distribution- a Review and Comparative Investigation
Rajiv P. Dant
;
James R. Lumpkin
1998
Adding Value in the Information Age- Uses and Gratifications of Sites on the World Wide Web
John Eighmey
;
Lola Mccord
1998
Career Research Productivity Patterns of Marketing Academicians
Thomas L. Powers
;
John E. Swan
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Author
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A.J. Wolfson
1
Brian Butler
1
David L. Kurtz
1
David R. Fortin
1
David W . Stewart
1
Don Lloyd Cook
1
Douglas W. Labahn
1
E.M. Noam
1
Eloise Coupey
1
Eugene Sivadas
.
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Subject
1
("micro marketing")
1
advertising in the new media
1
and services available to consumers.
1
and willingness.
1
banking service
1
Comparative Investigation.
1
complex behavioral
1
determined and imposed
1
distribution method
1
equity literature.
.
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