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Issue Date	Title	Author(s)
2015	Advertisements of Soft Drinks Brands - Impact on Telangana Soft Drink Consumers Preferences	K.Ramesh Babu; Israel Raj
2016	Celebrity Endorsements in an Indian Perspective : A Review	Yogita Sharma
2023	Consumer Attitude Towards Print Advertisements	Nadar, Manishkumar Ganeshan; Sharma, Ajeet
2012	Effectiveness of Advertisements in India: An Empirical Study	Dalip Raina, Kritika Khajuria
2011	Effectiveness of Humor Appeal in Advertisements of Fast Moving Consumer Goods (FMCGs)	Rakshita Puranik
2012	An Empirical Study of Goan Students' Behaviour towards Advertisements	Juao C. Costa
2011	Junk Food Advertisements with Free Offer: Their Repercussions in the Minds of Children in the Age Group of 3-10 Years	S. Ramesh Kumar
2012	Role of Gender in Consumers' Response to Fear Appeal Advertisements	S. Ajit, V. Joseph Paul Raj
2024-01	StratEdge - Marketrix Newsletter: Vol 3	Sharma, Indu [Editor]
2012	A Study of the Role & effectiveness of Celebrities in Advertisements	Virendra Chavda
2012	A Study on the Effectiveness of Internet Advertisements	Vinita Srivastava, Sanjeev Kumar Mishra
2019	Toys as Food Premiums : Does it Promote Unhealthy Eating Habits? (Understanding Mother's Perspective)	Manjot Kaur Shah; Garima Malik
2011	Viewers' Perception towards Advertisements on TV Media as a Promotional Strategy in the Current Marketing Scenario	K. Pongiannan

Showing results 1 to 13 of 13