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Showing results 1 to 14 of 14

Issue Date	Title	Author(s)
2018	Application of Neuroscience in Neuromarketing	G. Shanmugam
2012	The Business of Emotions	Divya Soni
2009-03-13	Communication tools	Sengupta, Debashish
2023	Comparative Advertisement in India: A Judicial Analysis	Lammata, Ashish Kumar; Manikyam, K Sita
2012	Cultural Values as Advertisement Themes in International and Indian Advertising	Sunil Barthwal, N. L. Gupta
2011	Effect of Absurdity in Advertising on Brand Recall	Purva Kansal, Himanshu R. sharma
2023	An Empirical Study on the Impact of Online Advertising on Consumer Purchase Decision	Mujeeb, Mohammad Farhan; Gupta, Hemant
2010-08-01	Green Brands: Directions on the Next Step	Rajan, Thomason
2009-02-01	Harnessing Creativity in Advertisements	Saiganesh, S; Asha, P
2023	The Influence of Celebrity Endorsement on Consumer's view of Fashion Product	Chandravanshi, Aditi; Salagrama, Ramakrishna
2022-05-01	Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern	Das, Arindam
2012	Pester Power: The Strategic Use of Child Model in Advertising	Srabani Roy Maiti
2012	Product Strategies and Advertising in Small Firms: A Study of Punjab Units	Raj Kumar Gautam
2011	Unethical Issues in Advertising	Amit Verma

Showing results 1 to 14 of 14