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Showing results 1 to 6 of 6
Issue Date
Title
Author(s)
2017
Attitude Towards Shopping Among Gender – An Empirical Study
Mohanasundaram, K
;
Akanskha, Dwivedi
;
Manisha, Singh
2014
Exploring the Antecedents in Formation of Attitude Towards Indian Cellular Services
Nirmaljeet Virk
2013
Exploring the Sources of Influence in formation and Changing of Girls' Attitude towards the Consumption of Fashion Products
Priyanka Pegu
;
Brajesh Kumar
2015
Measuring Advertising Effectiveness Through Inter Modulation of Affect and Cognition
Sandeep Singh
;
Anand Sapre
2014
Role of Gender in Influencing Consumers' Attitude Towards Online Advertising
Meghna Verma
;
Saranya R.
2019
A Study of Factors Affecting Consumer Behaviour Towards Electronic Durable Goods
Rakesh Kumar
;
S. K. Kaushal