Alliance University, Bengaluru
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Browsing by Author Kanchan, Manu
Showing results 1 to 6 of 6
Issue Date | Title | Author(s) |
2023 | Customer Preference Chatbots or Human Professionals in The Customer Experience Landscape | Kumari, Bhabana; Kanchan, Manu |
2023 | The Effect of Storytelling in Content Marketing on Customer Loyalty and Consumer Engagement | Mukharji, Soumalya; Kanchan, Manu |
2023 | Exploring the Factors Contributing to Declining Organic Reach on Social Media Platforms: An Analysis of Algorithmic Changes, User Behavior, and Content Strategy | Jain, Sanjana; Kanchan, Manu |
2023 | Impact Of Customer Success Management in Building Customer Loyalty | Singh, Satendra; Kanchan, Manu |
2023 | Triggering Factors of Impulse Buying Behavior in the Indian Context | Dutta, Adrija; Kanchan, Manu |
2023 | Understanding How Retail Pricing Strategies Affect Consumer Behaviour | Rodge, Aniruddha; Kanchan, Manu |