Alliance University, Bengaluru
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Browsing by Author Prasanna Mohan M, Raj
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
| 2014-01-01 | Brand Positioning of Green Cars: A Correspondence Analysis Approach | Prasanna Mohan M, Raj |
| 2012-05-01 | Effect of Organized Retail on small Retail outlets in an emerging economy – An Empirical Study | Prasanna Mohan M, Raj |
| 2014-05-01 | Indian I.T Industry - A Model based approach to a shift towards a Prominent Presence in the Global Market | Prasanna Mohan M, Raj; Ramesh, Niranjan; Snigdhabiyani |
| 2014-09-01 | Measuring Customers Choice and Commitment Of Petrol Retail Outlets-Comparative Study Between Cosmopolitan City & Tier-2 City | Prasanna Mohan M, Raj; Raj Milan D, R |
| 2010-06-01 | Sikkim: Tourism product development with reference to seven P's framework: A Case Study | Prasanna Mohan M, Raj; Prasad, Pooja; Arumilli, Rakesh; Mohanty, Sambit; Shiwani, Neeraj Raju |
| 2013-01-01 | Study on customers Brand preferences in SUVS and MUVS: Effect of Marketing Mix Variables | Prasanna Mohan M, Raj; Sasikumar, Jishnu; Sriram, S |
| 2010-01-01 | Superior Customer Experience through Brand Positioning – Empirical Study on Branded Shirts | Prasanna Mohan M, Raj; Rajkumar, Vijaya P.T; Bhuvaneswari, G |
