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Alliance University, Bengaluru
Institutional Repository
IR @ Alliance University
Browsing by Author Rajakumar, Dennis J
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
2015-04
Measuring the Efficiency of Marketing Efforts in the Indian Pharmaceutical Industry using Data Envelopment Analysis
Dash, Mihir
;
Bose, Arunabhas
;
Shome, Samik
;
Mondal, Shamim
;
Rajakumar, Dennis J
;
Shetty, Ramanna
;
Majumdar, Madhumita G
;
Sengupta, Debashis
