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Browsing by Author Salagrama, Ramakrishna

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Showing results 1 to 17 of 17
Issue DateTitleAuthor(s)
2024Customer Perception Towards A New Entrant In the Fashion E - Commerce IndustryJaiswal, Sudhanshu; Salagrama, Ramakrishna
2024Customer Satisfaction Towards Online ShoppingPatel, Aditya; Salagrama, Ramakrishna
2023Effect of Social Media on Buying Behavior of Luxury Goods in the Fashion IndustryChauhan, Ujjwal Singh; Salagrama, Ramakrishna
2024Effectivencess of Internet Advertising Onpurchasing BehaviourVandana, C; Salagrama, Ramakrishna
2023An Examination of Consumers' Perceptions and Preferences, "The Impact of Digital Marketing Strategies on Consumer Behaviour in Online Shopping"Mittal, Kanika; Salagrama, Ramakrishna
2023The Impact of Customer Relationship Management (CRM) on Customer Satisfaction, Loyalty, and RetentionAgrawal, Shivam; Salagrama, Ramakrishna
2024The Impact of Modern Social Media Networking Platform on Zillennial Networking BehaviorChoudhary, Nisha; Salagrama, Ramakrishna
2023The Impact of Social Media Marketing on Brand LoyaltyReddy, Rajive C; Salagrama, Ramakrishna
2023The Influence of Celebrity Endorsement on Consumer's view of Fashion ProductChandravanshi, Aditi; Salagrama, Ramakrishna
2024The Influence of Social Media Advertising On Brand Awareness and Purchase IntentionsSharma, Arjit; Salagrama, Ramakrishna
2024Influencer Marketing and Its Impact on Customer Attitude and Purchase IntentionGoyal, Ayushi; Salagrama, Ramakrishna
2022-06-06Matching explanations with regulatory focusSalagrama, Ramakrishna
2022-09-20Matching Explanations with Regulatory FocusSalagrama, Ramakrishna; Mattila, Anna S; Prashar, Sanjeev; Tata, Sai Vijay
2024The Role of Brand Architecture In Brand Portfolio ManagementRichard, Wangkheimayum; Salagrama, Ramakrishna
2024Understanding the Impact of Online Product Reviews on Consumer Purchase BehaviorThokala, Ajith; Salagrama, Ramakrishna
2023Unraveling the Factors and Influences Shaping Sales Performance: A Comprehensive Examination of Their Effects on Sales OutcomesAftab Ahmed, Khwaja Faaiyez; Salagrama, Ramakrishna
2024Virtual and Ai-Generated Influencers Implications for Brand StrategiesAwasthi, Yash Raj; Salagrama, Ramakrishna
Showing results 1 to 17 of 17