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Browsing by Author Titus, Ray

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Issue DateTitleAuthor(s)
2023Analysis of Consumer Behaviour towards Food Delivery Apps in IndiaJadhav, Sarvesh; Titus, Ray
2023Analysis Of the Uses and Gratifications Associated with Consumer Online ReviewingShireesha, S; Titus, Ray
2016Analyzing In-Store & Consumer Factors in Adoption of Cheese As A Retail Product in Indian MarketTitus, Ray
2024The Analyzing the Role of Costmer Success Management In Cultivating Customer LoyaltyChougule, Akash Mahadev; Titus, Ray
2024Assessing the Impact Of Customer Reviews and Ratings In Online Purchase DecisionsFaraz, Amna; Titus, Ray
2023Can Rebranding Trigger Nostalgia Affecting Consumer Behaviour?Saxena, Shivangi; Titus, Ray
2011A Comparative Study on Foreign Direct Investment (Fdi) In Retail: a Boon or a Bane?Sengupta, Debashish; Titus, Ray
2024Evaluation of Consumer Behavior Regarding Food Delivery Applications In IndiaTitus, Ray; Babu, Tina; Nair, Rekha R; Sharma R, Rajesh; Chinnaiyan, R; Sungheetha, Akey
2024Exploring the Optimal Timing for Go-To-Market (Gtm) Strategy Deployment: A Cross-Industry Analysis of Critical Success Factors”Ritik; Titus, Ray
2024The Growing Power of Micro- Influencers In Reaching Niche Audience and Building Authentic CommunitiesKumari, Simran; Titus, Ray
2024How Influencers Are Reshaping Modern Marketing: A Shift Towards Authenticity and EngagementKumari, Shilpa; Titus, Ray
2024The Impact of Moment Marketing on Brand EngagementAdarsh, Harshit; Titus, Ray
2024Influence of Augmented Reality (Ar) and Virtual Reality (Vr) In Digital MarketingChoudhury, Rishabh Kumar; Titus, Ray
2024The Influence of Social Media Influencers on Consumer'S Purchasing DecisionsSen, Priyankita; Titus, Ray
2012-01-01Mapping & Qualifying Consumption Changes In Product Categories During Recessionary TimesTitus, Ray
2013-07-01Mapping Perceptual Value Shifts in Timepieces through Lifestyle AssociationsSegupta, Debashish; Titus, Ray
2024Marketing To Genz-Understanding the Next Consumer FrontierRajput, Anushka Singh; Titus, Ray
2024Nostalgic Resonance: Exploring the Impact of Rebranding on Consumer BehaviorTitus, Ray; Chinnaiyan, R; Sungheetha, Akey; Rajesh Sharma, R; Babu, Tina; Nair, Rekha R
2024The Power of Emotional Connection In MarketingKumari Akanksha; Titus, Ray
2023Role of Technology in B2BKariya, Harsh Mahesh; Titus, Ray
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