An Empirical Study of E-Commerce Practices of Indian Organisations

Abstract

E-commerce has become the latest buzz word in recent times. Organisations, large or small, new or old, offering consumer or industrial products, are striving to switch to the potent e-commerce technology. The writing on the wall is clear that if the business organisations have to thrive in this age of globalization and information explosion, they have to embrace judicious use of e-commerce applications. The study of e-commerce related practices of some large, reputed Indian organisations throws interesting results about their extent of adoption. The age of the organisation has been found to have an impact on the level of e-commerce practices score of the organization leading to the fact that relatively younger organizations have been more adept at implementation of e-commerce practices