Awareness of Postal Retail Services- Customer Perspective

Abstract

The deployment of technology has reduced the distances and transformed the world into a flattened village. Indeed, the IT revolution has made anything and everything reachable to everyone just by a mouse click or by" tap in the mobile phone. However, neither the department of post nor the era of letters has ceased to exist ( Rajendran 2007). "India Post", India's Department of post is a government operated postal system in India, which is one of the largest postal networks in the world, offering postal facilities within reach of every citizen at affordable prices. From 23,344 post offices at the time of independence to 1,55,035 post offices, it has made a long journey of more than 50years. As a part of business strategy and to deepen its roots in the field of communication, India post has made wide tie ups and provides value added services. Of these services, the cherry on the cake is the retail services offered by the post office as it goes much nearer to the customers. This paper throws light on the customer '.s awareness of retail services offered by head post office in Coimbatore city of Tamil Nadu in India.