Big-Data Analytics Impact on Digital Business- a Review

Abstract

Advances in digital sensors, co mmuni cations, co m pu tatio n , andsto rage have cr ea t ed hu ge co ll ect i ons of data, captu rin ginformation of value to business, sc ience, gove rnm ent, a ndsociety. Fo r exa mple, search engine co mpani es such as Google,Yahoo!, and Mi crosoft have created an entire ly new business bycap turin g the information freely available o n the W o rld Wid eWeb and pr ov idin g it to people in u seful ways. The se compani esco ll ect trillions of bytes of data eve ry d ay and continually a dd newservices such as satellite images, driving directions, and ima geret ri eval. Th e societal benefits of th ese se rvi ces are imm eas urable,h avi n g transformed h ow people find and make u se ofin fo rm ation on a daily basis. Th e basic a im of this paper is tor ev iew the effect on Big Data co mputin g in va ri o us levels oftechnical fields.