Changing Direction and Magnitude of Indian Mango Export

Abstract

India is native to Mango and is also the largest producer of mangoes with 44. 14 per cent of the total world production. The export of fresh mangoes has increased from t 35. 2 crores in 1991-92 to t 162 crores in 2012-13. The paper attempts to quantify the changing structure of Indian mango exports. Data for analysis was taken for a period of 12 years from 2001-02 to 2012-13. The markov chain analysis was attempted through linear programming method to ass ss the transition probabilities for the major mango markets. The major export markets for Indian mangoes are Bangladesh, U. A. E, epal, Saudi Arabia and UK. The major Indian mango export markets were categorized as stable market (Bangladesh, U. K, U. A. E) and unstable markets ( epal, Saudi Arabia) based on the magnitude of transition probabilities. The increasing share of other countries clearly shows the need to explore and exploit the market potential of other countries. Effor ts are also needed to improve the efficiency of production and quality in order to stabilize the markets and also to make the product acceptable and price competitive in other importing countries.