Consumer and Retailers Perception About Chinese Mobile Handsets in Hyderabad City- An Analytical Study

Abstract

Made in China, this is the word that is bothering many business organizations across the globe. In India alone Chinese products resulted in closure of more than 60% of tiny and small-scale units in Mumbai industrial belt alone. Due to liberalization of economies Chinese products were dumped into the country with cheaper prices but with all latest features, quickly catch the masses first and from there to largely populated middle class segment in India.