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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10384
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dc.contributor.authorMerlin Stone-
dc.contributor.authorAlison Bond-
dc.date.accessioned2024-02-27T07:28:43Z-
dc.date.available2024-02-27T07:28:43Z-
dc.date.issued2015-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10384-
dc.description.abstractConsumer Insight Book covers nearly all the main is ues which are essential for a marketer in getting Consumer Insight and thereby designing a strategy to atisfy the needs of the consumers. Consumer insight is the foundation for good customer relationship management. This guides the managers in making necessary changes in marketing strategies to improve interactions with individual consumers.-
dc.publisherFocus the International Journal of Management-
dc.titleConsumer Insight- How to Use Data and Market Research to Get Closer to Your Customer-
dc.volVol 11-
dc.issuedNo 1-
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