A study on Rural Youths Shopping Preferences Towards Mobile Phones and Personal Computers

Abstract

Over the past five co ten years, there has been an explosion of interest around social entrepreneurship, strategic philanthropy, sustainable development, corporate ocial responsibility, socially responsible investing, and other social investing. Scores of organizations have been launched to advance these issues, many business articles addressing these topics have been published, and new programs have been cropping up at conferences, business school and universities. All these efforts have in common the pursuit of more than simple economic va lue and more than basic social impact. They all are advancing what may be viewed as a shared agenda of simultaneously va luing social equ ity, environmen tal usta inability and eco nomic development. This paper presents an explo ratory analysis of the emergent performance reporting practices used by social entrepreneurs in te rms of their institution nal settings and strategic objectives. These reporting practices not only account for fi nancial perfo romance but also disclose more nuanced and contingent social and enviro nmental impacts and outcomes. Furthermore, they act as ymbolic objects expressing the market orientatio n of many socially entrepreneurial o rganizations in that they aim to provide more complete and transparent disclosure of a va riety of perfo rmance impacts. Conceptually, th is pape r draws upon a pproaches developed within the sociology of accounting as institutional practice.