1. IR @ Alliance University
  2. Journal Articles Archive
  3. Articles to be qced
Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10675
Full metadata record
DC FieldValueLanguage
dc.contributor.authorEdward Vinod-
dc.contributor.authorRajeshwari Panigrahi-
dc.date.accessioned2024-02-27T07:52:30Z-
dc.date.available2024-02-27T07:52:30Z-
dc.date.issued2013-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10675-
dc.description.abstractMarketers are trying to put an effort to understand the various factors that influence the purchase making decision o f an individual. This study focuses mainly on the influence o f Gen Y particularly in the Indian market and how companies try tailoring their advertisements to target this particular consumer segment that is going to be the major market influencer.-
dc.publisherGITAM Journal of Management-
dc.titlePurchase Behaviour of Gen Y in the Indian Market- Infuence of Advertisements-
dc.volVol 11-
dc.issuedNo 4-
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
Purchase Behaviour of Gen Y in the Indian Market- Infuence of Advertisements- Edward Vinod & Rajeshwari Panigrahi.pdf
  Restricted Access		765.78 kBAdobe PDFView/Open Request a copy
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.