Rise and Fall of Yahoo- the Missteps of the Leader and Its Headwind Consequences

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DC Field	Value	Language
dc.contributor.author	L. Gandhi	-
dc.date.accessioned	2024-02-27T07:52:35Z	-
dc.date.available	2024-02-27T07:52:35Z	-
dc.date.issued	2017	-
dc.identifier.uri	http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10713	-
dc.description.abstract	YAHOO!(Yet Another Hierarchically Officious OracIe)was established in 1994 by Stanford graduates Jerry Yang and David Filo, Yahoo was originally a directory of websites. Latter, it sensed the opportunity in different verticals and forayed into search, email, shopping and news before losing its way to the likes of Google and Facebook. In 1996, Yahoo has issued its IPO, the largest for the tech start-up at the time. Marissa Mayer, a successful google executive joined Yahoo as a president and CEO in the year 2012.	-
dc.publisher	GITAM Journal of Management	-
dc.title	Rise and Fall of Yahoo- the Missteps of the Leader and Its Headwind Consequences	-
dc.vol	Vol 15	-
dc.issued	No 1	-
Appears in Collections:	Articles to be qced

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