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DC Field | Value | Language |
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dc.contributor.author | Gyanjsh Pandey | - |
dc.date.accessioned | 2024-02-27T07:53:11Z | - |
dc.date.available | 2024-02-27T07:53:11Z | - |
dc.date.issued | 2011 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10847 | - |
dc.description.abstract | Subhiksha,from its first store in 1997, had reached a number of 1600 store by 2009, making itself the largest and fastest growing retail store chain in India. With a focused strategy towards targeting the middle class customers, lowcost operations, aggressive pricing, etc, it achieved a remarkable place in retail industry. But, with these bright aspects, there was a darker side also. Customer service not up to (he mark, empty shelves, an improper debt-equity ratio causing the paucity of funds, later leading to defaults in payment to suppliers, employees and other parties, became the catalysts in decline of this chain. | - |
dc.publisher | Chameli Devi School of Management | - |
dc.title | Subhiksha- Growth and Decline | - |
dc.vol | Vol 1 | - |
dc.issued | No 2 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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SUBHIKSHA- GROWTH & DECLINE (A CASE STUDY ON SUBHIKSHA RETAIL OUTLETS- GYANISH PANDEY.pdf Restricted Access | 2.06 MB | Adobe PDF | View/Open Request a copy |
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