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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10847
Title: | Subhiksha- Growth and Decline |
Authors: | Gyanjsh Pandey |
Issue Date: | 2011 |
Publisher: | Chameli Devi School of Management |
Abstract: | Subhiksha,from its first store in 1997, had reached a number of 1600 store by 2009, making itself the largest and fastest growing retail store chain in India. With a focused strategy towards targeting the middle class customers, lowcost operations, aggressive pricing, etc, it achieved a remarkable place in retail industry. But, with these bright aspects, there was a darker side also. Customer service not up to (he mark, empty shelves, an improper debt-equity ratio causing the paucity of funds, later leading to defaults in payment to suppliers, employees and other parties, became the catalysts in decline of this chain. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10847 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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SUBHIKSHA- GROWTH & DECLINE (A CASE STUDY ON SUBHIKSHA RETAIL OUTLETS- GYANISH PANDEY.pdf Restricted Access | 2.06 MB | Adobe PDF | View/Open Request a copy |
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