Alliance University, Bengaluru
Institutional Repository
Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1225| Title: | 3 Idiots: Exploring Innovative Marketing |
| Authors: | Nidhi Upadhyay |
| Keywords: | Innovative Marketing |
| Issue Date: | 2010 |
| Publisher: | Indian Journal of Marketing |
| Abstract: | Every business tries to stay upfront with their customers. The free market scenario has brought a situation that is characterized by cutthroat competition. We live in a world that is ruled by "survival of the fittest" policy. The race to be ahead has resulted in companies coming up with new and innovative marketing strategies to gain a competitive edge over their competitors. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1225 |
| Appears in Collections: | Article Archives |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 3 Idiots- Exploring Innovative Marketing.pdf Restricted Access | 3 Idiots- Exploring Innovative Marketing | 2.28 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.