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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1225
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dc.contributor.authorNidhi Upadhyay-
dc.date.accessioned2023-09-22T12:50:05Z-
dc.date.available2023-09-22T12:50:05Z-
dc.date.issued2010-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1225-
dc.description.abstractEvery business tries to stay upfront with their customers. The free market scenario has brought a situation that is characterized by cutthroat competition. We live in a world that is ruled by "survival of the fittest" policy. The race to be ahead has resulted in companies coming up with new and innovative marketing strategies to gain a competitive edge over their competitors.en_US
dc.language.isoen_USen_US
dc.publisherIndian Journal of Marketingen_US
dc.subjectInnovative Marketingen_US
dc.title3 Idiots: Exploring Innovative Marketingen_US
dc.typeArticleen_US
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