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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13507
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dc.contributor.authorStewart Shapiro-
dc.contributor.authorDeborah J. Macinnis-
dc.date.accessioned2024-02-27T09:22:38Z-
dc.date.available2024-02-27T09:22:38Z-
dc.date.issued1997-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13507-
dc.description.abstractThis study extends research on incidental ad exposure by examining whether incidental exposure to an ad increases the likelihood that a product depicted in the ad will be included in a consideration set. Incidental ad exposure implies that an ad receives minimal attentional resources while other more relevant information is being processed.-
dc.publisherJournal of Consumer Research-
dc.subjectminimal attentional resources-
dc.subjectIncidental Ad Exposure.-
dc.titleThe Effects of Incidental Ad Exposure on the Formation of Consideration Sets-
dc.volVol. 24-
dc.issuedNo. 1-
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