Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13511
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dc.contributor.authorAdam Duhachek-
dc.contributor.authorShuoyang Zhang-
dc.date.accessioned2024-02-27T09:22:38Z-
dc.date.available2024-02-27T09:22:38Z-
dc.date.issued2007-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13511-
dc.description.abstractMany consumer decisions are influenced by social interactions with other consumers. This research proposes that negative group information induces asymmetric effects on individual attitudes toward a product, depending on anticipated group in teraction as a moderating variable. More specifically, negative group in- formation is expected to induce more attitude change on consumers who hold positive attitudes.-
dc.publisherJournal of Consumer Research-
dc.subjectsocial interactions-
dc.subjectAsymmetries in Attitude Shift.-
dc.titleAnticipated Group Interaction- Coping with Valence Asymmetries in Attitude Shift-
dc.volVol. 34-
dc.issuedNo. 3-
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