Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13511
Title: Anticipated Group Interaction- Coping with Valence Asymmetries in Attitude Shift
Authors: Adam Duhachek
Shuoyang Zhang
Keywords: social interactions
Asymmetries in Attitude Shift.
Issue Date: 2007
Publisher: Journal of Consumer Research
Abstract: Many consumer decisions are influenced by social interactions with other consumers. This research proposes that negative group information induces asymmetric effects on individual attitudes toward a product, depending on anticipated group in teraction as a moderating variable. More specifically, negative group in- formation is expected to induce more attitude change on consumers who hold positive attitudes.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13511
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