Brand Image Towards Soft Drinks After Pesticide Residue

Abstract

Brand is considered as an important issue in management in the recent years. In recent years every industry and business has started learning the brand business tool. The brand and image of a business are vital to the success of an organization. The brand image is a mirror reflection of the brand personality or product. It is what people believe about a brand their thoughts, feelings and exportations. The key in brand image research is to identity or develop the most powerful images and reinforce them through subsequent brand communications. The term "brand image" gained popularity as evidence began to grow that the feelings and images associated with a brand were powerful purchase influencers, through brand recognition, recall and brand identity. The present study was undertaken to assess the perception of the consumers through questionnaire-based data from 200 consumers. It was observed that significant change has taken place in consumer's attitude towards pesticide residue. Even aft.er this issue, soft drinks enjoy a good brand image especially due to its reputation of conforming quality in the market.