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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13882
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dc.contributor.authorG. Shanmugam-
dc.date.accessioned2024-02-27T09:24:55Z-
dc.date.available2024-02-27T09:24:55Z-
dc.date.issued2018-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13882-
dc.description.abstractThe key challenge marketers' face today is high competition and advertising clutter. In each and every market, consumers have a lot of choice when it comes to products and services. Similarly, too many advertisements across traditional channels (e.g. Print, Tv, Radio, Billboards) and digital channels (e.g. Internet, Social Media, Mobile} are at times irritating and confusing to the consumers.-
dc.publisherJournal of Management Entrepreneurship (JME)-
dc.subjectNeuromarketing-
dc.subjectNeuroscience-
dc.subjectAdvertising-
dc.subjectConsumer Behaviour-
dc.titleApplication of Neuroscience in Neuromarketing-
dc.volVol. 12-
dc.issuedNo. 3-
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