Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13944
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dc.contributor.authorLyle Brenner-
dc.contributor.authorYuval Rottenstreich-
dc.date.accessioned2024-03-01T08:03:09Z-
dc.date.available2024-03-01T08:03:09Z-
dc.date.issued2007-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13944-
dc.description.abstractLoss aversion states that "losses loom larger than gains." We consider two types of loss aversion defined by two interpretations of loss. A loss can be defined (1) in terms of valence or (2) in terms of possession. Correspondingly, valence loss aversion (VLA) entails greater sensitivity to negative (vs. positive) changes, and possession loss aversion (PLA) entails greater sensitivity to items leaving (vs. entering) one's possession. Both types of loss aversion imply an endowment effect for attractive items, but PLA implies a reversal of the endowment effect for unattractive items. Experimental results show endowment effect reversals consistent with PLA.-
dc.publisherJournal of Consumer Research-
dc.subjectPossession-
dc.subjectValence-
dc.subjectand Reversals-
dc.subjectchanges-
dc.subjectand possession loss aversion.-
dc.titleOn the Psychology of Loss Aversion- Possession, Valence, and Reversals of the Endowment Effect-
dc.volVol. 34-
dc.issuedNo. 3-
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