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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13949
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dc.contributor.authorFrank R. Kardes-
dc.contributor.authorBob M. Fennis-
dc.date.accessioned2024-03-01T08:03:10Z-
dc.date.available2024-03-01T08:03:10Z-
dc.date.issued2007-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13949-
dc.description.abstractThe disrupt-then-reframe (OTA) influence technique involves confusing consumers with a disruptive message and then reducing ambiguity by reframing the message. Experiment 1 shows that the OTA technique increases retail sales in a supermarket setting. Experiment 2 shows that the OTA technique increases the willingness to pay to join a student interest group.-
dc.publisherJournal of Consumer Research-
dc.subjectwillingness-
dc.subjectCognitive Closure-
dc.subjectReframe Influence Technique.-
dc.titleThe Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique-
dc.volVol. 34-
dc.issuedNo. 3-
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