1. IR @ Alliance University
  2. Journal Articles Archive
  3. Articles to be qced
Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13950
Full metadata record
DC FieldValueLanguage
dc.contributor.authorCaroline Goukens-
dc.contributor.authorSiegfried Dew Itte-
dc.date.accessioned2024-03-01T08:03:10Z-
dc.date.available2024-03-01T08:03:10Z-
dc.date.issued2007-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13950-
dc.description.abstractMarkman and Brend! have demonstrated that individuals tend to regard as more valuable those objects that are able to satisfy an active desire. Building on their framework, we predicted that desire would enlarge the consideration set and, hence, affect variety-seeking tendencies in a product category.-
dc.publisherJournal of Consumer Research-
dc.subjectframework-
dc.subjectVariety Seeking.-
dc.titleWanting a Bit(E) of Everything- Extending the Valuation Effect to Variety Seeking-
dc.volVol. 34-
dc.issuedNo. 3-
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
Wanting a Bit(e) of Everything Extending.pdf
  Restricted Access		2.94 MBAdobe PDFView/Open Request a copy
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.