Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/13951
Title: When the Same Prime Leads to Different Effects
Authors: S. Christian Wheeler
Jonah Berger
Issue Date: 2007
Publisher: Journal of Consumer Research
Abstract: Research on priming effects has shown that primes with widely shared associations (i.e., stereotypes) affect the subsequent behavior of people in consistent ways (i.e., acting stereotypically). In this article, we present two experiments that show that the same primed construct can have different effects on the subsequent choices of different groups of people.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/13951
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