Facing Up to Global Competition in Labour Intensive Manufacturing - a Case Study

Abstract

In one of his interviews on CNBC, the noted management guru C.K. Prahalad said that when Indian industrialists expressed the fear of Chinese competition they were already paving the way for losing the game! lf you are afraid of putting your first step forward in the war of competition, how are you going to win that war? Premier Industries* is a company which dared to compete with China, because it believed that competition is much more than producing with cheap labour or aggressive export of products.