Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1431
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dc.contributor.authorP. J. Boniface, A. Sakeer Husain-
dc.date.accessioned2023-10-03T08:28:37Z-
dc.date.available2023-10-03T08:28:37Z-
dc.date.issued2011-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1431-
dc.description.abstractThe Kerala Minerals and Metals Ltd. is exporting Titanium Dioxide (Rutile) to different countries in the world like China, Sri Lanka, South Korea, Italy, Turkey, Bahrain, Iran, Singapore and South Africa. The K.M.M.L. is facing stiff competition from the giant multinational companies like El Dupont de Nemourous and Co. Inc. - U.S.A., Kerr-McGee Chemical Corporation - U.S.A., Kronos Titan - Germany, Ishiharo Sangyo Karsha - Japan, Sachtleben - Germany, National Titanium Dioxide Company - Saudi Arabia, Kemira - Finland, Huntsman Tioxide - a joint venture between Huntsman and ICIPIC and Woodall - U.S.A. are also involved in the marketing of Titanium Dioxide. The K.M.M.L. also produces Titanium Tetra Chloride, Monazite, Ilmenite Zircon and Rutile. The major product of KMML is Titanium Dioxide (Rutile) (TiO2), in which the company enjoys monopoly in India. It is worthwhile to know how far K.M.M.L. has succeeded in marketing their products by competing with the multinational companies. The objective of the study is to analyze the trends in the marketing of the products of Kerala Minerals and Metals Ltd.en_US
dc.language.isoen_USen_US
dc.publisherIndian Journal of Marketingen_US
dc.subjectMarketingen_US
dc.subjectTitanium Dioxideen_US
dc.subjectMinerals And Metalsen_US
dc.titleMarketing of Titanium Dioxide by Kerala Minerals and Metals Limited - An Analysisen_US
dc.typeArticleen_US
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