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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14354| Title: | Understanding the Rural Consumer Behaviour |
| Authors: | Vinay Kumar Yadav Dr Sankalp Srivastava |
| Keywords: | louseholds. Rural Population Villages RuralConsumers R.ural Economy Income Groups Caste System. |
| Issue Date: | 2016 |
| Publisher: | Journal of Moti Lal Rastogi School of Management |
| Abstract: | India is known as a nation of villages. Its a nation of 6.4 Lakh villages with 128 million households and the rural population is nearly three times to the urhan population. Rural areas are differently exhihit than urban areas in terms of characteristics like Family structure, Literacy levels, occupational pallerns, social customs and traditions, and several other features. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14354 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Understanding the Rural Consumer Behaviour.pdf | 2.67 MB | Adobe PDF | View/Open |
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