Green Marketing- An Emerging Challenge

Abstract

Green marketing is gaining importance in modern marketing. It is leading the firms as well as the consumers towards environmental sustainability. Also it is increasing the business of the firms, attracting consumers who are concerned about the environment. This paper discusses about the need ofgreen marketing and the challenges faced b,J it. Also it emphasizes that green marketing should not be considered as a mere tool for marketing but instead it should be considered as a method which will lead to a Greener World.