Organization Effectiveness in Changing Global Era

Abstract

In the era of global economy, organizations utilize every opportunity to reduce cost, improve quality and provide best services to customer. The usage of information technologies (IT) such as web technology, Internet, e-commerce etc. provide new opportunity to the organizations to manage their business. These technologies have made the customer well informed on the one side; while on the other side the organizations are efficiently utilizing their resources and efforts. Further the organizations are flattening the management hierarchy by eliminating middle level management and empowering the employees to deal with the customers directly to identify and provide solution to the problems and opportunities relating to the product and services offered to customers. Organization effectiveness is expressed in terms of corporate culture, work culture, team spirit, and trust between workers and/or management. Empowerment means knowledge and responsibility, thus the knowledge management model addresses knowledge creation and dissemination processes that are "both participate and anticipative" along with "'self-actualization ". It further develops synergy between the technological and behavioral issues and caters to critical issues like organizational adaptations, survival and competence in an uncertain environment to achieve optimal use of human, financial and physical resource. This helps the organizations to provide market driven products, reducing lead time by achieving excellence in purchasing, manufacturing, distribution, transportation and other operational process to sustain market changes. In the years to come, uncertain and fast changing environment has given a rethinking to re-design business processes for better synergy between human innovation, creativity and knowledge management and thus giving better organizational effectiveness . This changes the role of senior management from ,, command and control to,. sense and respond?, pro-active involvement of human imagination and creativity. The employees define problems for themselves and evaluate to revise their own solutions to generate optimize d solutions, where empowerment of employee is a buzzword of market-strategy