Environmental Social Responsibility: a Comparative Analysis of Perceptions of Indian Managers

Abstract

Corporate social responsibility of business has become a favourite topic of discussion for businessmen, academicians, politician and social organisations. It includes operational social, economics, and environmental aspects of social responsibilih/ practices followed by corporate. This study investigates views of corporate managers about the environmental social responsibility practices of Nifty and Non-Nifty companies. The study also examines whether the responses on these topics differ among the different groups of managers. The data are obtained from a mail survey sent to 105 nifty and non-nifty companies' top managers and middle managers of Indian firm listed on the BSE. Based on 64 usable responses, the empirical results show that most survey respondents believe that to fulfil the environmental social responsibility firm should give priorities to reduce water use, use of environmental friendly technology, prevention of biodiversity and reduce energy use. Finally, the respondents from the all groups surveyed are found to be holding similar views about environmental social responsibility of corporate.