Internet Banking Acceptance, Self Efficacy and Perceived Security- An Extended Technology Acceptance Model

Abstract

There are various models to predict factors that influence the adoption of a teclmologtJ, This st11dy uses the TechnologtJ Acceptance Model (TAM). According to this Model (TAM), Perceived ease of use and Perceived Usefulness constructs are believed to be f11ndamental in determining the acceptance and usage of vario11s IT. These beliefs, however, may not fully explain the user's behavior towards a newly emerging IT such as internet banking. It is proposed to extend this Model (TAM) by incorporating 'Perceived Security' as a new factor that reflects the user's security and privacy concerns in the acceptance of internet banking ,and its i11fl11ence on an individual's intention to adopt internet banking. Based on a sample of 655 bank customers, the results strongly support the extended TAM in predicting the intention of users to adopt internet banking. It also demonstrates the significance of Computer Self-efficacy on behavioral intention through Perceived ease of use, perceived usefulness and perceived security. It is expected that this study will provide more specific factors that influence consumers' intention to use internet banking.