Reality of Retailing- the Effect of Upcoming Malls on Selling of Vegetable Vendors in Vadodara City

Abstract

Retail is India's largest industry, accounting for over 10 per cent of the country's GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast-paced industries with several players entering the market. The Indian retail market, which is the fifth largest retail destination globally, has been ranked as the most attractive emerging market for investment in the retail sector, by AT Kearney's Eighth Annual Global Retail Development Index (GRDI), in 2009. Total size of retail market in India is estimated to be Rs 930, 000 crore (US $ 200 billion) in 2004.