Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14750| Title: | Corporate Heritage and Corporate Heritage Brands/Identities |
| Authors: | John M.T. Balmer Mario Burghausen |
| Keywords: | corporate brands and identities heritage and corporate heritage brands. |
| Issue Date: | 2013 |
| Publisher: | Journal of Brand Management |
| Abstract: | The Journal of Brand management (JBM) announces a special issue focusing on corporate heritage and corporate heritage brands and identities. Over the last five years or more, there has been increased academic and practitioner interest in the notion of corporate heritage as applied to corporate brands and identities. The Journal of Brand management has an enviable provenance in terms of seminal output in the territory. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14750 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Corporate heritage and corporate.pdf Restricted Access | 123.3 kB | Adobe PDF | View/Open Request a copy |
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