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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14766
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dc.contributor.authorDavid W . Stewart-
dc.contributor.authorGirish N. Punj-
dc.date.accessioned2024-03-02T06:29:37Z-
dc.date.available2024-03-02T06:29:37Z-
dc.date.issued1998-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14766-
dc.description.abstractThe purpose of this research to understand of nonverbal (music) elements on long-term memory of advertising and relationship of memory for such elements to memory for verbal elements of advertising elicted by traditional verbal cues.-
dc.publisherJournal of Business Research-
dc.titleEffects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising- Implications for Advertising Tracking-
dc.volVol. 42-
dc.issuedNo. 1-
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