The Business of Emotions

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DC Field	Value	Language
dc.contributor.author	Divya Soni	-
dc.date.accessioned	2023-10-05T06:35:50Z	-
dc.date.available	2023-10-05T06:35:50Z	-
dc.date.issued	2012	-
dc.identifier.uri	http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1480	-
dc.description.abstract	This article introduces its readers to the new wave of emotional branding. It throws light on the concept of emotional branding and the reasons of its increasing popularity. It discusses the power of emotions over rationality. Emotional branding in Indian scenario is illustrated by discussing latest emotional advertisements. Finally, the article suggests the companies, marketers and customers on what should they expect from this new trend of emotional branding.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Indian Journal of Marketing	en_US
dc.subject	Business	en_US
dc.subject	Branding	en_US
dc.subject	Advertising	en_US
dc.title	The Business of Emotions	en_US
dc.type	Article	en_US
Appears in Collections:	Article Archives

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