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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/14858
Title: Coping with Catastrophe- Lessons from the Fortune 500 Companies
Authors: Ajay Gupta
Sarit Prava Das
Keywords: Leadership
Lay-off
Cost cutting
Decision making
Catastrophe
recession.
Issue Date: 2012
Publisher: Jamanalal Bajaj Institute of Management Studies (Ircmbf)
Abstract: The paper presents the key success factors of the 14 fortune 500 companies in managing in turbulent times. These companies took dramatic measures to cut costs and to grab opportunities. Their strategies to cope with catastrophe were simple and unique. They believe that people are their greatest resources. The case is the classic document to understand the circumstances where leadership decision play major role in balancing business and people.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/14858
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