Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2015	A study of Theoretical Relevance of Market Segmentation with Reference to Sultanate of Oman	Yasir Arafat Elahi; Sushma
2014	The Mobile Apps Business	Zubair Ahmad
2014	Knowledge Management in SMEs	Ashish Bhatnagar
2014	Quality Management the Key Area of Business Success	Shankar Bakhsh Srivastava
2014	Influence of Emotional Intelligence in Knowledge Management	Shagufta Ali
2014	Fading Rupee Issues, Concerns and Solution Measures	Sicha Singhal
2014	EFFECT OF REVERSING BRAIN DRAIN : A CASE STUDY OF INDIA	Dr Brijesh Khandelwal; Dr Ina Kapoor Sharma
2014	Culture and Values Their Relevance for Marketing Strategies	Neetu Singh
2014	E-Governance: A Synergy of Computer Ethics, Information Ethics, And Cyber Ethics	Brijesh Khandelwal
2014	A study of the Recruitment and Selection process- Big Bazaar, Saharaganj Lucknow	Samreen Husain; Itika Kapoor
2013	Present Position Indian Textile Industry	Sheeraz Ahmad; Musheer Ahmed
2013	Green Marketing- An Emerging Challenge	Richa Sinha; Mahesh Soni
2013	Organization Effectiveness in Changing Global Era	Neetu Singh
2013	Challenges of HRM- Employee Turnover	Shagufta Ali
2013	Globalisation and Its Impact on Higher Education & Professional Employability	Sanjay Sachdeva
2013	An Empirical Study on the Factors Influencing Organizational Commitment	Somya Tiwari
2013	A Study of Consumer Buying Behaviour in Organised Retailing	J. V. Vaishampayan; Zubair Ahmad
2013	An Analysis on the Customer Loyalty in Telecom Sector	Anshul Deep
2016	Understanding the Rural Consumer Behaviour	Vinay Kumar Yadav; Dr Sankalp Srivastava
2016	Relationships Between Experiential Marketing, Customer Satisfaction and Loyalty- An Empirical Study in Lucknow on Experiential Marketing and Its Contribution Towards Customer Happiness	Mayank Ranjan