Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2007	The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique	Frank R. Kardes; Bob M. Fennis
2007	Wanting a Bit(E) of Everything- Extending the Valuation Effect to Variety Seeking	Caroline Goukens; Siegfried Dew Itte
2007	Taste Versus the Market: An Extension of Research on the Consumption of Popular Culture	Morris B. Holbrook; Michela Addis
1997	Toward An Understanding of Consumer Ambivalence	Cele Otnes; Tina M. Lowrey
2007	On the Psychology of Loss Aversion- Possession, Valence, and Reversals of the Endowment Effect	Lyle Brenner; Yuval Rottenstreich
1997	Mere-Possession Effects Without Possession in Consumer Choice	Sankar Sen; Eric J. Johnson
1997	The Emergence of Adaptive Decision Making in Children	Jennifer Gregan-Paxton; Deborah Roedder John
1997	Context Effects at Encoding and Judgment in Consumption Settings- the Role of Cognitive Resources	Joan Meyers - Levy; Alice M. Tybout
2012	Assessment of E-Banking Security Using Fuzzy Logic	Bijith Marakarkandy; Nilay Yajnik
2012	A study of Mutual Fund Investors Expectations and Investment Decisions--An Indian Evidence	Gomathy Thyagarajan
2012	A study on Dividend Policy of Indian Pharmaceutical Industry	G. Ganesan; U. Shaji
2012	A study of the Impact of Self Help Group-Linkage Model on the Performance of Micro-Finance Industry	Abhinav Talreja; B. Sai Giridhar
2018	Internal Capabilities and Export Performance of Smes in Ghanas Non-Traditional Agricultural Export Sector.	Rita Abban; Victor Scholten
2018	Impact of Trade Liberalisation on the Informal Sector of An Economy - Inferences from Macroeconomic Data and a Case Study	Aparna Krishna
2018	Application of Neuroscience in Neuromarketing	G. Shanmugam
2017	The Waste- to - Energy Business Model in Mexico- A Study of Three Companies in the Country	Jose G. Vargas-Hernandez
2017	Liquidity Analysis of Selected Pharmaceutical Companies- a Comparative Study	Ashok Kumar Panigrahi; Namita Raul
2017	A Var Approach to Estimate Financial Conditions Indexes for India	Ammar Hafeez; Sujata Kar
2018	Rethinking Entrepreneurship Education and Training in Cameroon	Pr. AA Ndedi
2017	A study on Consumer Behavior Towards Purchase of Eco-Friendly Products	P. Srinivasa Reddy; M. Nagabhaskar