Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2007	Incongruence in the Roles Played By Employed Women in Work- Family Interface -An Approach to Role Conflict	S.S . Rao; Aiswarya Ramasundaram
2008	Amalgamating TQM and Six Sigma- Fostering Rejuvenating Prospect	H. Ramakrishna; R. Jagadeesh
2008	A study on the Industry Profile of the Servo Stabiliser Manufacturing SSI Units of the Coimbatore Region	Krishnaveni Muthiah; Ms.Sudha Venkatesh
2008	Case Study - Accomplished and Unrecognized Sportsman in Sports Garments Manufacturer -An Unusual Case	Sitansu Panda; S.F.Chandrasekhar
2007	When Two Plus Two is Not Equal to Four- Errors in Processing Multiple Percentage Changes	Haipeng (Allan) Chen; Akshay R. Rao
2007	Changing Social Paradigm of Life Insurance Consumers - A study in Visakhapatnam City of Andhra Pradesh	M. V. S. Srinivasa Rao
2007	A study on Women Entrepreneurial Skills	T.D.Babu; Farah Sulaiman
2007	Brand Image Towards Soft Drinks After Pesticide Residue	S. Sakthivel Rani
2007	Consumer Preference on Mobile Connections and Buyer Behaviour Towards Relience Mobile in Chennai City	M.Muthumani; N.Thangavel
2007	An Empirical Study on the Influence of Environmental Uncertainty on the Information Sharing of Firms- a Supply Chain Perspective	N Vivek; Dr Sudharani Ravindran
2007	Cost and Returns of Banana Cultivation in Tamil Nadu with Special Reference to Karur District	N.Kathirvel
2007	The Duration Heuristic	Catherine W. M. Yeung; Dilip Soman
2007	The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions	Pierre Chandon; Brian Wansink
2007	Phonetic Symbolism and Brand Name Preference	Tina M. Lowrey; L. J. Shrum
2007	Anticipated Group Interaction- Coping with Valence Asymmetries in Attitude Shift	Adam Duhachek; Shuoyang Zhang
1997	The Effects of Incidental Ad Exposure on the Formation of Consideration Sets	Stewart Shapiro; Deborah J. Macinnis
1997	Speaking of Fashion- Consumers Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings	Craig J. Thompson; Diana L. Haytko
2007	On the Consumption of Negative Feelings	Eduardo B. Andrade; Joel B. Cohen
1997	Framing the Deal- the Role of Restrictions in Accentuating Deal Value	J. Jeffrey Inman; Anil C. Peter
1997	The Role of Inference in Context Effects- Inferring What You Want from What is Available	Drazen Prelec; Birger Wernerfelt