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Alliance University, Bengaluru
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Issue Date
Title
Author(s)
2023
Effect of Social Media on Buying Behavior of Luxury Goods in the Fashion Industry
Chauhan, Ujjwal Singh
;
Salagrama, Ramakrishna
2023
The Impact of Social Media Marketing on Brand Loyalty
Reddy, Rajive C
;
Salagrama, Ramakrishna
2023
Social Media Marketing in Hospitality Industry
Sooraj, S
;
Biswas, Anusuya
2023
The Impact of Social Media Marketing in Consumer Behavior in Apparel Industry
Aghash, S
;
Bhattacharjee, Mrinmoy
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Author
2
Salagrama, Ramakrishna
1
Aghash, S
1
Bhattacharjee, Mrinmoy
1
Biswas, Anusuya
1
Chauhan, Ujjwal Singh
1
Reddy, Rajive C
1
Sooraj, S
Subject
1
Apparel Industry
1
Brand Loyalty
1
Buying Behavior
1
Consumer Behavior
1
Customer Reviews
1
Digital Marketing
1
Digital Platforms
1
Fashion Industry
1
Hospitality Industry
1
Hospitality Sector
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Date issued
4
2023
Has File(s)
4
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