Swiggy vs Zomato

Abstract

Zomato, which began as a site for reviewing dining establishments, now also facilitates online meal ordering and delivery, table reservations, and the creation of software for managing dining establishments. Following its initial success in India, the company has branched out into other countries and regions throughout the world. Another start-up that has found success in India is Swiggy, which delivers food. The ongoing expansion of online meal delivery services like Zomato and Swiggy is a testament to the efficacy of their advertising campaigns. It's no surprise that in today's technologically advanced society, where individuals spend most of their time on their phones, online food delivery by mobile device is the preferred method of ordering. If they want to keep their position as industry leaders and keep growing, these businesses will require new approaches. One important factor is how well they communicate customers about the advantages of using their services and the high standard to which they are held. The goal of this research is to investigate how customers feel about Zomato, Swiggy, and the businesses' marketing approaches.