An Examination of Consumers' Perceptions and Preferences, "The Impact of Digital Marketing Strategies on Consumer Behaviour in Online Shopping"

Abstract

The development of the internet and the quick expansion of e-commerce have fundamentally changed how customers interact with brands and make decisions about what to buy. Online shopping has seen a huge increase in popularity as more and more customers choose the accessibility and convenience provided by digital platforms. Parallel to this, digital marketing tactics have evolved into vital resources for companies looking to interact and sway customers in the online space. For marketers looking to maximize their online marketing efforts and foster corporate success, an understanding of the effects these methods have on customer behaviour is essential