Consumer Perceptions and Attitudes Towards Electric Vehicles in India

Abstract

As the world becomes increasingly conscious of the environmental impact of fossil fuels, there has been a surge in the popularity of electric vehicles (EVs) as an alternative mode of transportation. However, despite the growing interest in EVs, there is still a lack of understanding of consumer perceptions and attitudes towards this new technology. As a marketing student, I was motivated to explore this topic further as it has significant implications for the future of the automotive industry and the marketing strategies that will be required to encourage adoption of EVs. Understanding the factors that drive consumer preferences and decision-making regarding EVs will allow automakers and marketers to develop effective campaigns that address consumer concerns and accelerate the transition to a more sustainable transportation system. This research aims to investigate the factors influencing consumer attitudes and behaviors towards EVs and investigate the factors that influence adoption and purchase decisions in order to provide insights that can inform marketing strategies and policy decisions.